Coinbase Brand Identity
Art Direction
Branding
Award Winning

Project Overview

This brand identity emerged during a transformative period in the cryptocurrency market, a time marked by increasing profitability and skepticism. Amidst this, investors often found themselves navigating unfamiliar terrain, highlighting the need for a dependable brand to manage their portfolios. Recognizing this pivotal moment of change and the evolving discourse, I envisioned Coinbase as the guiding force to demystify the complexities of cryptocurrency investments, essentially making the complex simple.
Software
Photoshop, Illustrator
Category
Branding, Art Direction, Advertising
Course
Branding Systems
Recognition
Graphis New Talent Annual Silver Award

Brand Story

In crafting the cryptoeconomy, we're creating a financial system that's fairer, more accessible, efficient, and transparent, all thanks to the power of cryptocurrency. Our journey started in 2012 with a groundbreaking vision: to empower anyone, anywhere, to seamlessly and securely transact in Bitcoin. Now, we've evolved into a trusted, easy-to-navigate platform that serves as a gateway to the wider cryptoeconomy. Our latest stride in this evolution is the introduction of a distinctive wordmark. This design element is a nod to the very essence of currency—the coin—and is artfully integrated into the word itself. The use of a bold, sans-serif typeface boldly positions the Coinbase brand as a leading voice in the cryptocurrency domain.

Typeface

DIN 2014

We are building the Crypto-economy. A more fair, accessible, efficient, and transparent financial system enabled by crypto. We started in 2012 with the radical idea that anyone, anywhere, should be able to easily and securely send and receive Bitcoin. Today, we offer a trusted and easy-to-use platform for accessing the broader Crypto-economy. We are introducing a simple wordmark that explores a visual icon for currency, the coin, and incorporates it elegantly within the word itself. A sans serif bold typeface Makes the Coinbase brand a statement.

Headings
Body Copy

Color Palette

Logo Animation