The goal of the “Great Ideas Start Here” ad campaign is to reinforce the brand’s strong market presence and deepen consumer engagement, leveraging its well-established reputation and the widespread affection for it’s products.
Our objective is to create a captivating advertising campaign that aligns with the brand’s existing identity yet sets it apart in a unique and memorable way. It involves crafting messages and visuals that resonate with the current brand voice while introducing innovative elements to enhance brand distinction.
The language in our campaign was carefully chosen to demonstrate the transformative power of ideas. We highlight that each stage of creativity is vital, positioning Expo markers as indispensable in birthing revolutionary ideas. Our narrative showcases these markers not just as tools, but as catalysts for communicating game-changing concepts
