The R.O.C.K SCT Invitation Cards

Project Overview

As an active member at The R.O.C.K (Reflections of Christ's Kingdom) South Central Texas, I collaborated with the marketing team to launch an invitation campaign targeting our local community. My contribution was the design of a series of invitation cards suitable for both mail and hand distribution. These cards, embodying a blend of community spirit and a welcoming tone, echo the inclusive ethos of The R.O.C.K.

The design process was a thoughtful journey of selecting colors and typefaces that, along with copywriting, aligns with our ministry's values, creating invitations that feel personal. Accompanying this overview are photographs showcasing the welcoming design of the cards, demonstrating their potential to foster community engagement. This project was a unique chance to integrate my passion for design with community involvement, resulting in a meaningful and impactful campaign
Software
Photoshop
Category
Campaign, Marketing, Art Direction, Print
Role
Mailer design, Mockup Design, Strategy, Copywriting

Come as you are.

The "Come as you are" campaign aims to convey a welcoming message: no matter one's struggles or life circumstances, everyone is welcome in God's house. This message addresses a common misconception that one must be 'perfect' or a 'saint' to belong in church. Recognizing that we all face challenges and are far from perfect, the campaign encourages individuals to join in worship and fellowship, offering a sanctuary for praise and community, irrespective of where they are in their life journey.

One Vision. One Mission.

The language choice of "One Vision. One Mission." in our campaign effectively conveys the unified purpose of The R.O.C.K. SCT. This phrase captures our church's commitment, under Senior Pastor Marquet Curl, to a spiritually enriched and inclusive community. It succinctly expresses our goal to foster a welcoming environment where every individual's faith journey is embraced. This phrase, therefore, is pivotal in connecting with our community, reflecting our dedication to not just growing as a church, but in deepening our collective understanding and practice of faith.

Invitation Mockup

Physical Mailers