This Flatstock brand identity was meticulously crafted to unite printmakers worldwide under the banner of a trade show that distinguishes itself from the crowded landscape of SXSW. Flatstock is more than just an event; it's a unique experience with its own distinct identity, though subtly branded. Our aim is to revolutionize this perception, making the event instantly recognizable. Our approach not only enhances identity but also establishes a versatile branding system, adaptable for in-person wayfinding and dynamic social media engagement, transforming the Flatstock experience.